“The basic idea of self-signaling is that people see their previous actions as signals of who they are and what they care about. Specifically, people infer their own preferences from their own past behavior… According to Bem, people often learn about their own preferences as they learn about others’ preferences, that is, through observations of their own behavior. Individuals examine their actions (e.g., “I eat brown bread”) and based on their behavior form their preferences (e.g., “I must like brown bread”).”
Anthony J. Yeung
